Managing Nonprofit
Visual Identity Program for Managing Nonprofit
Our aim was to create a solid and authentic impression that reflects the commitment of the organization to promote the concept of non-profit organizations in Japan.
Our aim was to create a solid and authentic impression that reflects the commitment of the organization to promote the concept of non-profit organizations in Japan.
Simplified Visual Identity Design: Eliminating Decorative Elements
Our approach to the visual identity design involved eliminating unnecessary decorative elements and focusing on creating a universal timeless look. Instead of developing an original typeface, we opted for Helvetica, the world's most widely used typeface. Moreover, we utilized the typefaces different weights – light, regular and bold, in order to capture the dynamic and expressive qualities of the organization's name, reflecting its rising and falling intonation.
Our approach to the visual identity design involved eliminating unnecessary decorative elements and focusing on creating a universal timeless look. Instead of developing an original typeface, we opted for Helvetica, the world's most widely used typeface. Moreover, we utilized the typefaces different weights – light, regular and bold, in order to capture the dynamic and expressive qualities of the organization's name, reflecting its rising and falling intonation.
Scope of Work:
Visual Identity Programme
Website
Credit:
Design Direction: &Form
Art Direction: Arata Maruyama
Design: Arata Maruyama, Keitaro Takahashi
Visual Identity Programme
Website
Credit:
Design Direction: &Form
Art Direction: Arata Maruyama
Design: Arata Maruyama, Keitaro Takahashi