&Form
&Form is a visual communication design studio focused on delivering quality design solutions that endure over time. We provide consultation to develop strategic and effective designs built around a strong foundation.
Our approach to branding captures the essence of each project, translating it seamlessly across analog and digital, flat and spatial forms, creating cohesive systems that emphasize beauty and consistency.
In addition, we lead Form, a non-profit initiative that explores the impact of design and the philosophies of creative professionals. Through this platform, we share insights that inspire and shape the future of design and creativity.
Our approach to branding captures the essence of each project, translating it seamlessly across analog and digital, flat and spatial forms, creating cohesive systems that emphasize beauty and consistency.
In addition, we lead Form, a non-profit initiative that explores the impact of design and the philosophies of creative professionals. Through this platform, we share insights that inspire and shape the future of design and creativity.
Design Direction/Design
Identity:
Visual identity systems
Naming
Bespoke type design
Spatial:
Signage
Environmental graphics
Exhibition identity
Digital:
Website design
Motion design
App design
Print:
Editorial design
Book design
Packaging
Visual identity systems
Naming
Bespoke type design
Spatial:
Signage
Environmental graphics
Exhibition identity
Digital:
Website design
Motion design
App design
Print:
Editorial design
Book design
Packaging
Contact
Selected Clients
Adastria
BBC
DENTSU
Embassy of Switzerland
ginza graphic gallery
ISSEY MIYAKE
Japanese Red Cross Society
JR East Station Retailing
Keio University SFC
NEC
NHK Symphony Orchestra
Nike Japan
Nomura Research Institute
Meiji
Mitsubishi Electric
TERUMO
Tokyo College of Music
Tokyo Gallery + BTAP
45rpm studio
TOKYO DOME CORPORATION
BBC
DENTSU
Embassy of Switzerland
ginza graphic gallery
ISSEY MIYAKE
Japanese Red Cross Society
JR East Station Retailing
Keio University SFC
NEC
NHK Symphony Orchestra
Nike Japan
Nomura Research Institute
Meiji
Mitsubishi Electric
TERUMO
Tokyo College of Music
Tokyo Gallery + BTAP
45rpm studio
TOKYO DOME CORPORATION
Founder
Arata Maruyama
Principal, &Form
Arata Maruyama is a designer and the founder of &Form, a respected visual communication design studio based in Tokyo, Japan. Arata was born in Japan in 1978 and moved to Treviso, Italy in 2001 to work as a researcher at Fabrica. He then enrolled in Central Saint Martins College of Art & Design to study under typographer Phil Baines and earned a BA degree (Hons) in Graphic Communication Design. After graduating in 2004, he joined Hans Dieter Reichert Design, where he worked closely with the Phaidon Press account.
In 2006, Arata relocated to southern Switzerland to work as the art director of m.a.x. museo, which is part of a major cultural facility in the city of Chiasso. Over the next five years, he was involved in curating, planning, and designing numerous exhibitions and their promotional materials in Switzerland and overseas. In 2012, he established &Form, and in 2020, he launched a separate non-profit global design platform called Form, both based in Japan.
Arata’s work has been recognized with notable awards, including the Type Directors Club of NY for “Typographic Excellence” (2010), “First Prize” from the Premio Mobius of Switzerland, and selection as a “Finalist” for the Lahti Poster Biennale (2011).
Additionally, Arata has been serving as a part-time lecturer at Keio University SFC since 2023. From 2012 to 2018, he was an International Business Advisor for the Japanese Ministry of Economy, and he also served as the chairman of the judging committee for the British D&AD “Typography” category.
Principal, &Form
Arata Maruyama is a designer and the founder of &Form, a respected visual communication design studio based in Tokyo, Japan. Arata was born in Japan in 1978 and moved to Treviso, Italy in 2001 to work as a researcher at Fabrica. He then enrolled in Central Saint Martins College of Art & Design to study under typographer Phil Baines and earned a BA degree (Hons) in Graphic Communication Design. After graduating in 2004, he joined Hans Dieter Reichert Design, where he worked closely with the Phaidon Press account.
In 2006, Arata relocated to southern Switzerland to work as the art director of m.a.x. museo, which is part of a major cultural facility in the city of Chiasso. Over the next five years, he was involved in curating, planning, and designing numerous exhibitions and their promotional materials in Switzerland and overseas. In 2012, he established &Form, and in 2020, he launched a separate non-profit global design platform called Form, both based in Japan.
Arata’s work has been recognized with notable awards, including the Type Directors Club of NY for “Typographic Excellence” (2010), “First Prize” from the Premio Mobius of Switzerland, and selection as a “Finalist” for the Lahti Poster Biennale (2011).
Additionally, Arata has been serving as a part-time lecturer at Keio University SFC since 2023. From 2012 to 2018, he was an International Business Advisor for the Japanese Ministry of Economy, and he also served as the chairman of the judging committee for the British D&AD “Typography” category.
Jobs
We are always looking for talented and creative people to join the &Form team. If you are a interested in an intenship or in working with us then, please send it to work@andform.jp with your CV and a portfolio PDF or URL. Please note that we may not be able to reply to every candidate. Thank you.