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    "result": {"data":{"wpWork":{"title":"Serendie｜三菱電機","title_en":{"titleEn":"Serendie｜Mitsubishi Electric"},"date":"2025-12-22T13:06:53","blocks":{"block":[{"column":"one","contents":[{"type":"text","picture":null,"pictureMobile":null,"movieUrl":"https://www.youtube.com/watch?v=5ogi2ZiVcYw","movie":{"guid":"https://andform.titolo.jp/wp-content/uploads/2025/09/0310_PV.mp4"},"movieMobile":null,"context":{"textEn":" **How can we spark co-creation between you and me?** <br />\r\n<br />\r\nBeginning with this question, people can participate, create, use, and evolve the brand in their daily work. As it grows, the energy naturally carries into the next challenge. Serendie’s identity was designed as a system that keeps this cycle in motion.<br />\r\n","textJp":" **私とあなたのあいだに、共創が生まれるきっかけをどうつくるか？** <br />\r\n<br />\r\nこの問いを起点に、社員一人ひとりが参加し、つくり、使い、更新していくことで、ブランドが育ち、その熱量が次の挑戦へと連鎖していく。Serendieのアイデンティティは、そうした循環を生み出すための「仕組み」をデザインしました。<br />\r\n","titleEn":"Serendie｜Mitsubishi Electric","titleJp":"Serendie｜三菱電機"},"useLine":null}]},{"column":"one","contents":[{"type":"movie","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/abc079bd5b09ae21f06b7528a00d6690/8f730/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png","srcSet":"/static/abc079bd5b09ae21f06b7528a00d6690/ea847/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 750w,\n/static/abc079bd5b09ae21f06b7528a00d6690/4a806/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1080w,\n/static/abc079bd5b09ae21f06b7528a00d6690/e2aad/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1366w,\n/static/abc079bd5b09ae21f06b7528a00d6690/20435/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1920w,\n/static/abc079bd5b09ae21f06b7528a00d6690/8f730/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 2560w","sizes":"100vw"},"sources":[]},"width":1,"height":0.666796875},"fluid":{"originalImg":"/static/abc079bd5b09ae21f06b7528a00d6690/4116b/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png"}}}},"pictureMobile":null,"movieUrl":null,"movie":{"guid":"https://andform.titolo.jp/wp-content/uploads/2025/09/0310_PV.mp4"},"movieMobile":null,"context":{"textEn":"","textJp":"三菱電機「Serendie®」は、さまざまなデータを分析・活用し、新たな価値を持続的に創出する「循環型 デジタル・エンジニアリング企業」への変革を加速させるデジタル基盤です。「Serendie Street Yokohama」はその第一の拠点として、データを活用した社内外の共創を加速させること、そしてアジャイルな開発カルチャーを社内に浸透させることが求められていました&Formは共創空間のビジョンやコンセプトを設計。トータルデザインディレクションを担当しました。","titleEn":null,"titleJp":"三菱電機の変革を加速させるデジタル基盤のアイデンティティデザイン"},"useLine":null}]},{"column":"one","contents":[{"type":"text","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/abc079bd5b09ae21f06b7528a00d6690/8f730/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png","srcSet":"/static/abc079bd5b09ae21f06b7528a00d6690/ea847/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 750w,\n/static/abc079bd5b09ae21f06b7528a00d6690/4a806/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1080w,\n/static/abc079bd5b09ae21f06b7528a00d6690/e2aad/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1366w,\n/static/abc079bd5b09ae21f06b7528a00d6690/20435/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1920w,\n/static/abc079bd5b09ae21f06b7528a00d6690/8f730/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 2560w","sizes":"100vw"},"sources":[]},"width":1,"height":0.666796875},"fluid":{"originalImg":"/static/abc079bd5b09ae21f06b7528a00d6690/4116b/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":" **Designing branding not only to be seen, but to be continuously grown by people.** <br />\r\n<br />\r\nMitsubishi Electric has launched Serendie, a new business brand it aims to grow into a core business by 2030.<br />\r\n<br />\r\nAt the first hub in Yokohama, experts in digital domains come together, and the hub functions as a catalyst for change that generates co-creation inside and outside the company, starting from data. For each employee to engage in agile development, form teams across departments and disciplines, and move projects forward through iterative trial and error, it was essential to build an environment that actively encourages self-initiated action.<br />\r\n<br />\r\nWe led the design direction and identity design for both the overall brand and the co-creation space. Rather than delivering a finished identity as a fixed output, we designed the framework that enables employees themselves to create, use, and continuously update it, building a brand foundation that allows each person to keep engaging as a catalyst for change.","textJp":" **ブランドを“見せる”だけでなく、“人が育て続ける仕組み”をデザインする。** <br />\r\n<br />\r\n三菱電機は、2030年に向けて中核事業へと育てていく新たな事業ブランド「Serendie（セレンディ）」を立ち上げました。<br />\r\n<br />\r\n横浜に設けられた第一拠点にはデジタル領域のエキスパートが集結し、データを起点に社内外との共創を生み出す“変化の起点”としての役割が期待されています。社員一人ひとりがアジャイル開発に取り組み、部門や専門領域を越えてチームを組み、試行錯誤を重ねながらプロジェクトを推進していくためには、自発的な行動を後押しする環境づくりが重要でした。<br />\r\n<br />\r\n&Formは、ブランド全体と共創空間のデザインディレクションおよびアイデンティティデザインを担当しました。完成形を納品するのではなく、社員自身が主体となってつくり、使い、更新していけるデザインの仕組みを構築することで、一人ひとりが変化の起点として関わり続けられるブランド基盤を設計しています。","titleEn":null,"titleJp":null},"useLine":null},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/80fc91e6275396264240bd51b7a92d3b/f1e8a/serendie_logotype_16-9-scaled.jpg","srcSet":"/static/80fc91e6275396264240bd51b7a92d3b/37bba/serendie_logotype_16-9-scaled.jpg 750w,\n/static/80fc91e6275396264240bd51b7a92d3b/61c72/serendie_logotype_16-9-scaled.jpg 1080w,\n/static/80fc91e6275396264240bd51b7a92d3b/d61e8/serendie_logotype_16-9-scaled.jpg 1366w,\n/static/80fc91e6275396264240bd51b7a92d3b/a764f/serendie_logotype_16-9-scaled.jpg 1920w,\n/static/80fc91e6275396264240bd51b7a92d3b/f1e8a/serendie_logotype_16-9-scaled.jpg 2560w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5625},"fluid":{"originalImg":"/static/80fc91e6275396264240bd51b7a92d3b/b9802/serendie_logotype_16-9-scaled.jpg"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true}]},{"column":"one","contents":[{"type":"text","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/abc079bd5b09ae21f06b7528a00d6690/8f730/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png","srcSet":"/static/abc079bd5b09ae21f06b7528a00d6690/ea847/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 750w,\n/static/abc079bd5b09ae21f06b7528a00d6690/4a806/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1080w,\n/static/abc079bd5b09ae21f06b7528a00d6690/e2aad/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1366w,\n/static/abc079bd5b09ae21f06b7528a00d6690/20435/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 1920w,\n/static/abc079bd5b09ae21f06b7528a00d6690/8f730/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png 2560w","sizes":"100vw"},"sources":[]},"width":1,"height":0.666796875},"fluid":{"originalImg":"/static/abc079bd5b09ae21f06b7528a00d6690/4116b/%25E3%2582%25A2%25E3%2583%25BC%25E3%2583%2588%25E3%2583%259C%25E3%2583%25BC%25E3%2583%2589-1350-scaled.png"}}}},"pictureMobile":null,"movieUrl":null,"movie":{"guid":"https://andform.titolo.jp/wp-content/uploads/2025/09/serendie_logo_generator_16-9.mp4"},"movieMobile":null,"context":{"textEn":" **A brand identity designed to be shaped by employees** <br />\r\n<br />\r\nFor Serendie, we set out to create a form of design that employees themselves can make, use, and continually update, rather than a finished identity delivered by designers. To enable this, we developed dedicated design software that allows each employee to generate logos and visuals.<br />\r\n<br />\r\nEven without professional design skills, employees can create Serendie-aligned logos and visuals simply by entering a name, team name, or project name and adjusting a few basic controls. This makes it possible for employees to actively produce the visuals they need in their daily work, from project logos and business cards to branded goods.<br />\r\n<br />\r\nWhat we designed was not a set of individual outputs, but a system and design framework that lets employees keep engaging with the brand over time. The accumulation of these everyday actions helps cultivate Serendie’s behavioral shift and co-creation culture.","textJp":" **社員が育てるブランドアイデンティティデザイン** <br />\r\n<br />\r\nSerendieでは、デザイナーが完成形をつくって納品するのではなく、社員自身がつくり、使い、更新していくデザインのあり方を目指しました。そのために、社員一人ひとりがロゴやビジュアルを生成できる専用のデザインソフトウェアを開発しています。<br />\r\n<br />\r\nデザインの専門知識がなくても、名前やチーム名、プロジェクト名を入力し簡単に操作するだけで、Serendieの世界観に沿ったロゴやビジュアルを制作できます。社内で立ち上がるプロジェクトのロゴや名刺、ブランドグッズなどを、日々の仕事の中で社員自身が主体的に手がけていく仕組みです。<br />\r\n<br />\r\n私たちがデザインしたのは、個別の表現そのものではなく、社員がブランドに関わり続けられる「仕組み」と「デザインシステム」です。こうした日常的な関与の積み重ねが、Serendieの行動変容と共創文化を育てていきます。","titleEn":null,"titleJp":null},"useLine":null},{"type":"movie","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/0c7c586883c0d01fed2b428bc3d8a160/8f730/proto_serendie.png","srcSet":"/static/0c7c586883c0d01fed2b428bc3d8a160/ea847/proto_serendie.png 750w,\n/static/0c7c586883c0d01fed2b428bc3d8a160/4a806/proto_serendie.png 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/>\r\n人工物と影が自然に折り合い予期せぬ光景を生み出す。ゆるやかな線と線の繋がりに様々なものが訪れることで新たな繋がりや形を生む。Serendieがセレンディピティ（偶然の出会い）をコンセプトにした共創空間であることから偶然であること、交錯し予期せぬ美しさを生み出す自然美に着目しました。<br />\r\n","titleEn":null,"titleJp":"デザインの過程"},"useLine":null},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/534baa285309221167681308ea1a4b87/f1e8a/serendie_tshirts_1_16-9.jpg","srcSet":"/static/534baa285309221167681308ea1a4b87/37bba/serendie_tshirts_1_16-9.jpg 750w,\n/static/534baa285309221167681308ea1a4b87/61c72/serendie_tshirts_1_16-9.jpg 1080w,\n/static/534baa285309221167681308ea1a4b87/d61e8/serendie_tshirts_1_16-9.jpg 1366w,\n/static/534baa285309221167681308ea1a4b87/a764f/serendie_tshirts_1_16-9.jpg 1920w,\n/static/534baa285309221167681308ea1a4b87/f1e8a/serendie_tshirts_1_16-9.jpg 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To translate this idea into design, we focused on the inherent beauty of serendipity found in nature.<br />\r\n<br />\r\nThe fleeting forms created by morning light or intersecting shadows reveal moments where unintended elements overlap and new relationships emerge.<br />\r\n<br />\r\nThis philosophy of serendipity and relationality forms the design foundation that runs through Serendie as a whole, from the business brand to the spatial experience.","textJp":" **Encounter Creativity Anew（新たな遭遇を創造する）をデザインコンセプトに** <br />\r\n<br />\r\nSerendieの中心にあるのは、「偶然の出会いが未来をひらく」という思想。その核心をデザインへ落とし込むため、自然に潜む“偶発性の美しさ”に着目しました。<br />\r\n<br />\r\n朝露の光や、交差する影が生む一瞬のかたち。意図しない要素が重なり、新しい関係が立ち上がる現象です。<br />\r\n<br />\r\nこうした偶発性と関係性の思想は、事業ブランドから空間体験に至るまで、Serendie全体を貫くデザインの基盤となっています。","titleEn":null,"titleJp":null},"useLine":null}]},{"column":"one","contents":[{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/7aa66100e8f57f7c281e38b7a0c7bcc2/afa5c/serendie_concept.png","srcSet":"/static/7aa66100e8f57f7c281e38b7a0c7bcc2/0dee1/serendie_concept.png 750w,\n/static/7aa66100e8f57f7c281e38b7a0c7bcc2/8beaa/serendie_concept.png 1080w,\n/static/7aa66100e8f57f7c281e38b7a0c7bcc2/d079a/serendie_concept.png 1366w,\n/static/7aa66100e8f57f7c281e38b7a0c7bcc2/afa5c/serendie_concept.png 1920w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5625},"fluid":{"originalImg":"/static/7aa66100e8f57f7c281e38b7a0c7bcc2/20960/serendie_concept.png"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true}]},{"column":"one","contents":[{"type":"text","picture":null,"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":" **Shaping relationships into a structure.** <br />\r\n<br />\r\nIn our early sketches, we explored how two semicircles could represent many kinds of encounters, forming different circles that symbolize relationships such as “you and me,” “one department and another,” or “Mitsubishi Electric and its clients.”<br />\r\n<br />\r\nRather than designing separate logos for each location or team, we visualized a system where meaning emerges by placing words in the “space between” the two semicircles. For example, adding “erendie” between them completes the name “Serendie.” Placing “yokohama” creates the location mark “Serendie Yokohama.”<br />\r\n<br />\r\nIn other words, the combination of the semicircles (the framework of a relationship) and the words placed between them (a location, team, or project name) generates a new “circle” a new relationship as a design structure.","textJp":" **関係性を構造へとかたちにする** <br />\r\n<br />\r\n制作初期のスケッチでは、「わたしとあなた」「部署と部署」「三菱電機とクライアント」など、ふたつの半円によって多様な出会いをさまざまな円として描けることを考えました。<br />\r\n<br />\r\nさらに、拠点やチームごとにロゴを個別制作するのではなく、半円どうしの“あいだ”に言葉を置くことで関係性が立ち上がる仕組みを視覚化しました。たとえば、間に「erendie」と置けば「Serendie」と読めます。「yokohama」と置けば「Serendie Yokohama」という拠点名になります。<br />\r\n<br />\r\nつまり、半円（＝関係の枠組み）と、その間に置かれる言葉（＝拠点名やプロジェクト名）が組み合わさることで、新しい“円”＝新しい関係性が生まれるデザイン構造です。","titleEn":null,"titleJp":null},"useLine":null}]},{"column":"one","contents":[{"type":"movie","picture":null,"pictureMobile":null,"movieUrl":null,"movie":{"guid":"https://andform.titolo.jp/wp-content/uploads/2025/12/serendie_parapara.mp4"},"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/bbce1222e70928f05102b4ee09834b95/afa5c/serendie_process.png","srcSet":"/static/bbce1222e70928f05102b4ee09834b95/0dee1/serendie_process.png 750w,\n/static/bbce1222e70928f05102b4ee09834b95/8beaa/serendie_process.png 1080w,\n/static/bbce1222e70928f05102b4ee09834b95/d079a/serendie_process.png 1366w,\n/static/bbce1222e70928f05102b4ee09834b95/afa5c/serendie_process.png 1920w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5625},"fluid":{"originalImg":"/static/bbce1222e70928f05102b4ee09834b95/20960/serendie_process.png"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true},{"type":"text","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/48d5008eb7c3f38810813e5d4800413b/f1e8a/serendie_card_name_16-9.jpg","srcSet":"/static/48d5008eb7c3f38810813e5d4800413b/37bba/serendie_card_name_16-9.jpg 750w,\n/static/48d5008eb7c3f38810813e5d4800413b/61c72/serendie_card_name_16-9.jpg 1080w,\n/static/48d5008eb7c3f38810813e5d4800413b/d61e8/serendie_card_name_16-9.jpg 1366w,\n/static/48d5008eb7c3f38810813e5d4800413b/a764f/serendie_card_name_16-9.jpg 1920w,\n/static/48d5008eb7c3f38810813e5d4800413b/f1e8a/serendie_card_name_16-9.jpg 2560w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5625},"fluid":{"originalImg":"/static/48d5008eb7c3f38810813e5d4800413b/b9802/serendie_card_name_16-9.jpg"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"In developing this structure, another important hint came from a scene on the table where we made the earliest sketches. Semicircular parts and tools lay scattered without order, and fragments of letters, spread across the surface, began to feel like traces of people. Around them, people moved in and out. It suggested a way of working that isn’t fixed to assigned seats, but instead shifts as curiosity and conversation draw people together, let them drift apart, and pull them toward new places.<br />\r\n<br />\r\nWe shared these sketches and this atmosphere with the architects, aiming to move away from the conventional image of “working in rows at rectangular desks” toward a space where chance encounters and conversations could arise naturally.","textJp":"この構造を考える過程で、もうひとつのヒントとなったのが、制作初期にスケッチを行っていたテーブルの上の風景でした。半円のパーツや道具が無造作に並び、散らばった文字の断片が人の気配のように見え、その周囲を人が行き来する。その光景は、固定された配置ではなく、関心や対話によって人が集まり、離れ、また別の場所へ移動していく流動的な働き方のイメージと重なっていきました。<br />\r\n<br />\r\n私たちはこのスケッチと情景を建築家と共有し、従来の「長方形の机に並んで働く」風景から、偶発的な出会いや会話が自然に生まれる空間へと転換することを目指しました。","titleEn":null,"titleJp":null},"useLine":null},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/640c8fd8480b3401c4d6271f2a0325f9/afa5c/serendie_2.png","srcSet":"/static/640c8fd8480b3401c4d6271f2a0325f9/0dee1/serendie_2.png 750w,\n/static/640c8fd8480b3401c4d6271f2a0325f9/8beaa/serendie_2.png 1080w,\n/static/640c8fd8480b3401c4d6271f2a0325f9/d079a/serendie_2.png 1366w,\n/static/640c8fd8480b3401c4d6271f2a0325f9/afa5c/serendie_2.png 1920w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5625},"fluid":{"originalImg":"/static/640c8fd8480b3401c4d6271f2a0325f9/20960/serendie_2.png"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/f755eb77c403dc6d370f014b3f6ba967/a764f/Space.jpg","srcSet":"/static/f755eb77c403dc6d370f014b3f6ba967/37bba/Space.jpg 750w,\n/static/f755eb77c403dc6d370f014b3f6ba967/61c72/Space.jpg 1080w,\n/static/f755eb77c403dc6d370f014b3f6ba967/d61e8/Space.jpg 1366w,\n/static/f755eb77c403dc6d370f014b3f6ba967/a764f/Space.jpg 1920w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5625},"fluid":{"originalImg":"/static/f755eb77c403dc6d370f014b3f6ba967/606c8/Space.jpg"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true}]},{"column":"one","contents":[{"type":"text","picture":null,"pictureMobile":null,"movieUrl":"https://www.youtube.com/watch?v=5ogi2ZiVcYw","movie":null,"movieMobile":null,"context":{"textEn":" **Expanding the logic of the semicircle into a type system that carries serendipity.** <br />\r\n<br />\r\nFor Serendie, we developed a bespoke typeface by extending the project’s core structure of “two semicircles” into letterforms. Each character is built from modular arc and straight-line parts, and each part can be adjusted through parameters, allowing the shapes to shift and evolve.<br />\r\n<br />\r\nAs a result, even the same “a” can appear in countless variations. Changes in the openness and angle of the arcs, as well as the length of the straight segments, introduce subtle fluctuations and produce a wide range of expressions. The typeface includes a standard default set that works right out of the box, while also functioning as a variable font that can be transformed when needed.<br />\r\n<br />\r\nThis “changing type system” translates Serendie’s ideas of serendipity, diversity, and the emergence of relationships directly into typography. In dialogue with the logo and graphic modules, it brings both consistency and flexible range to the brand’s overall expression.","textJp":" **オリジナル書体の開発。半円の思想から、偶発性のゆらぎを文字体系へと拡張する。** <br />\r\n<br />\r\nオリジナル書体の開発では、Serendieの象徴である「2つの半円」の構造を文字造形へと拡張しました。文字は円弧と直線のパーツを組み合わせて構成する「パーツで組み立てる文字構造」とし、それぞれのパーツはパラメーターによって形状が変化します。<br />\r\n<br />\r\nそのため、同じ “a” であっても半円の開き方や角度、直線の長さをそれぞれに変化させることで揺らぎとして現れ、無数の表情が生まれます。入力するだけで使える標準の字形を備えながら、必要に応じて変化させられるバリアブルフォントとして設計しました。<br />\r\n<br />\r\nこの“変化する文字体系”は、Serendieが体現する偶発性と多様性、関係性の生成をそのままタイポグラフィに落とし込んだものです。ロゴやグラフィックモジュールと呼応しながら、ブランド表現に一貫性と柔軟な広がりを与えています。","titleEn":null,"titleJp":null},"useLine":null},{"type":"movie","picture":null,"pictureMobile":null,"movieUrl":null,"movie":{"guid":"https://andform.titolo.jp/wp-content/uploads/2025/12/serendie_logotype_16-9.mp4"},"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true},{"type":"movie","picture":null,"pictureMobile":null,"movieUrl":null,"movie":{"guid":"https://andform.titolo.jp/wp-content/uploads/2025/12/serendie_type_v1.mp4"},"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true}]},{"column":"one","contents":[{"type":"text","picture":null,"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":" **Identity design implemented in the space.** <br />\r\n<br />\r\nGuided by the keywords “Playful” and “Try & Learn,” we aimed to create a place where Serendie’s values naturally emerge through everyday actions. By designing everything consistently, from signage throughout the space to motion on digital signage, we translated these values from messages that are simply displayed into an experience that can be felt as part of the atmosphere.","textJp":" **空間にも実装されたアイデンティティデザイン** <br />\r\n<br />\r\n「Playful（楽しむ姿勢）」と「Try & Learn（失敗を許容し、学びに変える文化）」をキーワードに、Serendieの価値観が日々の行動として自然に立ち上がる場を目指しました。空間各所のサインやデジタルサイネージのモーションまで一貫して設計することで、Serendieの価値観が情報として掲示されるのではなく、その場の空気として感じられる体験へと落とし込みました。","titleEn":null,"titleJp":null},"useLine":null},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/c2b6635468e2147d49502fe3fe56817c/f1e8a/serendie_space_1-scaled.jpg","srcSet":"/static/c2b6635468e2147d49502fe3fe56817c/37bba/serendie_space_1-scaled.jpg 750w,\n/static/c2b6635468e2147d49502fe3fe56817c/61c72/serendie_space_1-scaled.jpg 1080w,\n/static/c2b6635468e2147d49502fe3fe56817c/d61e8/serendie_space_1-scaled.jpg 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/>\r\nMedia Design: INFOBAHN<br />\r\nFilm Production: EDP graphic works<br />\r\nPhotography: SHINYA SATO PHOTOGRAPHY OFFICE","titleEn":null,"titleJp":null},"useLine":true}]}]},"meta_info":{"metaImage":null,"metaDescription":{"en":null,"ja":null}}}},"pageContext":{"slug":"serendie"}},
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