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Rather than simply inheriting tradition, the aim was to articulate its presence as a living cultural platform—one that continues to evolve.<br />\r\n<br />\r\nFrom the logo and website to exhibition visuals, catalogues, and advertisements, we designed an overall underlying structure so that the gallery’s “presence” could emerge with clarity and consistency across every touchpoint.<br />\r\n","textJp":" **日本初の現代美術画廊の輪郭を、国際的な視点で再構築** <br />\r\n<br />\r\n1950年創業、日本初の現代美術画廊である東京画廊のアイデンティティデザインを更新しています。欧米とアジアを横断して作家を紹介してきた歴史を踏まえ、単なる伝統の継承ではなく、現在進行形の文化拠点としての姿勢を可視化することを目指しました。<br />\r\n<br />\r\nロゴ、ウェブサイト、展覧会ビジュアル、図録、広告などに至るまで、ギャラリーの「佇まい」が一貫して立ち上がるよう、全体の構造を設計しました。<br />\r\n","titleEn":"Tokyo Gallery + 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The artist’s name is set in Korean, subtly bringing his identity to the fore.<br />\r\n","textJp":" **広告** <br />\r\n<br />\r\n韓国現代美術を代表する作家、朴栖甫の広告を制作。作家名を韓国語で記すことで、そのアイデンティティを静かに浮かび上がらせています。","titleEn":null,"titleJp":null},"useLine":null},{"type":"picture","picture":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","images":{"fallback":{"src":"/static/7da49dab985e16069c39d5f491dee152/9466f/hinsek_aap-scaled.jpg","srcSet":"/static/7da49dab985e16069c39d5f491dee152/7284f/hinsek_aap-scaled.jpg 750w,\n/static/7da49dab985e16069c39d5f491dee152/29ba9/hinsek_aap-scaled.jpg 1080w,\n/static/7da49dab985e16069c39d5f491dee152/c8896/hinsek_aap-scaled.jpg 1366w,\n/static/7da49dab985e16069c39d5f491dee152/5267c/hinsek_aap-scaled.jpg 1920w,\n/static/7da49dab985e16069c39d5f491dee152/9466f/hinsek_aap-scaled.jpg 2560w","sizes":"100vw"},"sources":[]},"width":1,"height":0.666796875},"fluid":{"originalImg":"/static/7da49dab985e16069c39d5f491dee152/b9802/hinsek_aap-scaled.jpg"}}}},"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"","textJp":"","titleEn":null,"titleJp":null},"useLine":true}]},{"column":"one","contents":[{"type":"text","picture":null,"pictureMobile":null,"movieUrl":null,"movie":null,"movieMobile":null,"context":{"textEn":"Client:<br />\r\nTokyo Gallery + BTAP<br />\r\n<br />\r\nScope of work:<br />\r\nIdentity Design<br />\r\nWebsite Design & Implementation<br />\r\n70th Anniversary Project<br />\r\nAnnual Key Visual & Greeting<br />\r\nExhibition Key Visual<br />\r\nAdvertisement<br />\r\n<br />\r\nTeam:<br />\r\n&Form<br />\r\nDesign Direction & Design: Arata Maruyama<br />\r\nAssistant Design: Yuichi Kato","textJp":"クライアント：<br />\r\n東京画廊＋BTAP<br />\r\n<br />\r\n担当領域：<br />\r\nアイデンティティ設計<br />\r\nウェブサイト設計・実装<br />\r\n70周年プロジェクト<br />\r\n年次キービジュアル・グリーティング<br />\r\n展覧会キービジュアル<br />\r\n広告<br />\r\n<br />\r\nチーム：<br />\r\n&Form<br />\r\nデザインディレクション・デザイン：丸山 新<br />\r\nアシスタントデザイン：加藤 雄一","titleEn":null,"titleJp":null},"useLine":true}]}]},"meta_info":{"metaImage":null,"metaDescription":{"en":null,"ja":null}}}},"pageContext":{"slug":"東京画廊＋btap"}},
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