aikuchi by Marc Newson

In March 2014, world-renowned product designer Marc Newson unveiled his limited edition “aikuchi” katana sword and special packaging. &Form was hired to create the logo and leaflet for the product, as well as invitation cards for the launch events at Tokyo Art Club and Aman Tokyo, and the exhibition graphics for the Tokyo Art Club. Different gray tones, silver color and a special printing technique were employed to convey the reflective, multi-faceted nature of the katana blade.

Client:
Aman Resorts