Nomura Research Institute (NRI)
Unlocking Technological Horizons: Identity Design for a new service by Japan’s largest consulting and system development company NRI
We created a logo, brochure, website and motion graphics for the “bit Labs” initiative at NRI, which strives to create fully computerized logistics for streamlining businesses in Japan.
We created a logo, brochure, website and motion graphics for the “bit Labs” initiative at NRI, which strives to create fully computerized logistics for streamlining businesses in Japan.
Brand Logo
The logo design incorporates a semicircle and thin lines overlaid on a black circle, creating a simple representation of a lowercase “b” and a capital “L”. This design aims to convey the company’s commitment to collaborating closely with their clients. The simplified and monochromatic logo and abstracted forms of bit Lab seamlessly integrate the client’s ideas and corporate colors, fostering a harmonious visual representation.The unclosed angle exemplifies openness and the enduring relationship between the client and the lab.
The logo design incorporates a semicircle and thin lines overlaid on a black circle, creating a simple representation of a lowercase “b” and a capital “L”. This design aims to convey the company’s commitment to collaborating closely with their clients. The simplified and monochromatic logo and abstracted forms of bit Lab seamlessly integrate the client’s ideas and corporate colors, fostering a harmonious visual representation.The unclosed angle exemplifies openness and the enduring relationship between the client and the lab.
Motion Graphics
We created motion graphics for the talk event “What is the ideal team leadership structure in the accelerating DX era?” presented by bit Labs. bit Labs’ global vision, is represented by the use of spherical forms that symbolize collaboration and close work with clients.
We created motion graphics for the talk event “What is the ideal team leadership structure in the accelerating DX era?” presented by bit Labs. bit Labs’ global vision, is represented by the use of spherical forms that symbolize collaboration and close work with clients.
Client:
Nomura Research Institute
Scope of Work:
Identity Concept & Creation
Printed Matter
Website Design & Implementation
Design Direction
Team:
Design Direction: &Form
Art Direction: Arata Maruyama
Design: Arata Maruyama, Keitaro Takahashi, Yuichi Kato
Produce: Go Hagiwara
Web Implementation: Keiichi Sakamoto
Motion Logo: Shingo Abe, WOW
Motion Graphics: Takashi Aoki
Sound: Yuri Miyauchi
Nomura Research Institute
Scope of Work:
Identity Concept & Creation
Printed Matter
Website Design & Implementation
Design Direction
Team:
Design Direction: &Form
Art Direction: Arata Maruyama
Design: Arata Maruyama, Keitaro Takahashi, Yuichi Kato
Produce: Go Hagiwara
Web Implementation: Keiichi Sakamoto
Motion Logo: Shingo Abe, WOW
Motion Graphics: Takashi Aoki
Sound: Yuri Miyauchi