ecute

Seasonal branding for a commercial facility called ecute located in selected JR train stations was carried out focusing on designs that are simple but give a striking impression for venues with an information-rich nature. Centering the metal type ‘e’ as a symbol, and using the motifs of the four seasons designed in the form of fish-prints to create a seasonal ambience for busy commuters, a naïve picture letter-like communication was pursued.

Client:
East Japan Railway Company