Nike — Genealogy of Free

Art direction and design for the launch campaign of new and revival models to mark the 10th anniversary of the release of Nike Free. In order to promote this product line as part of high-fashion, DOVER STREET MARKET GINZA, a concept store of Comme des Garçons was selected for the venue. While likening the shoes to a piece of sculpture, the hexagonal form of the sole of the new model was used as a motif for the entire design scheme.

Client:
Nike Japan