O0u
Visual Identity for a New Sustainable Lifestyle Brand
We provided visual identity for the launch of the new lifestyle brand “O0u”. O0u is a sub-brand of the newly established ADOORLINK, a subsidiary of Adastria which is the owner of popular brands “GLOBAL WORK” and “niko and ...” in Japan. ADOORLINK was established to realize clothes that emphasize sustainability. We did naming, logo design, tag design, design guidelines and building of visual identity including overall art direction.
We provided visual identity for the launch of the new lifestyle brand “O0u”. O0u is a sub-brand of the newly established ADOORLINK, a subsidiary of Adastria which is the owner of popular brands “GLOBAL WORK” and “niko and ...” in Japan. ADOORLINK was established to realize clothes that emphasize sustainability. We did naming, logo design, tag design, design guidelines and building of visual identity including overall art direction.
Unveiling the Interplay: Fashion, Humanity, and the Environment
The basis of the identity is the uniquely circular “O” and “0” characters which have no starting and ending points. This circular nature can be found in the relationship between clothes, people, and the environment, as they are connected in an arc. The “U” character references “you” the customer who is mindful of their impact on society. The name is a word that has no meaning and its neutral appearance does not evoke a specific image. These qualities allow the brand to take on its own meaning in the future.
The basis of the identity is the uniquely circular “O” and “0” characters which have no starting and ending points. This circular nature can be found in the relationship between clothes, people, and the environment, as they are connected in an arc. The “U” character references “you” the customer who is mindful of their impact on society. The name is a word that has no meaning and its neutral appearance does not evoke a specific image. These qualities allow the brand to take on its own meaning in the future.
Client:
Adastria
Scope of work:
Naming
Visual identity concept & creation
Design guidelines
Art direction
Team:
Design direction: &Form
Creative direction: KESIKI
Art direction/Design: Arata Maruyama
Brand movie: EDP graphic works
Adastria
Scope of work:
Naming
Visual identity concept & creation
Design guidelines
Art direction
Team:
Design direction: &Form
Creative direction: KESIKI
Art direction/Design: Arata Maruyama
Brand movie: EDP graphic works