SELALY
Subtle yet Impactful Designs for an Emerging High-Quality Organic Cosmetic Brand
We were entrusted with developing the corporate identity and overseeing the overall design and direction for Selaly, an emerging cosmetics brand established by makeup artist Rika Matsui. Matsui works with esteemed models and actresses, both in Japan and internationally, within the vibrant realms of fashion and beauty.
We were entrusted with developing the corporate identity and overseeing the overall design and direction for Selaly, an emerging cosmetics brand established by makeup artist Rika Matsui. Matsui works with esteemed models and actresses, both in Japan and internationally, within the vibrant realms of fashion and beauty.
Logotype and Symbol Mark
We were entrusted with developing the corporate identity and overseeing the overall design and direction for Selaly, an emerging cosmetics brand established by makeup artist Rika Matsui. Matsui works with esteemed models and actresses, both in Japan and internationally, within the vibrant realms of fashion and beauty.
We were entrusted with developing the corporate identity and overseeing the overall design and direction for Selaly, an emerging cosmetics brand established by makeup artist Rika Matsui. Matsui works with esteemed models and actresses, both in Japan and internationally, within the vibrant realms of fashion and beauty.
Packaging
The bottle design does not feature the small logo traditionally seen in other brands products. Instead, it is prominently displayed to express the independent women and the brand’s pride in the quality of the product. The logo is vertically placed to draw attention to it when compared to other brands.
The bottle design does not feature the small logo traditionally seen in other brands products. Instead, it is prominently displayed to express the independent women and the brand’s pride in the quality of the product. The logo is vertically placed to draw attention to it when compared to other brands.
Client:
SERENGATE
Scope of Work:
Identity Concept & Creation
Package Design
Website Design & Implementation
Design Direction
Team:
Design Direction: &Form
Art Direction: Arata Maruyama
Design: Arata Maruyama, Yuichi Kato, Hibiki Amano
Photography, Videography: Yoshihito Sasaguchi
Website Implementation: Nobuyuki Kondo
Learn more
SERENGATE
Scope of Work:
Identity Concept & Creation
Package Design
Website Design & Implementation
Design Direction
Team:
Design Direction: &Form
Art Direction: Arata Maruyama
Design: Arata Maruyama, Yuichi Kato, Hibiki Amano
Photography, Videography: Yoshihito Sasaguchi
Website Implementation: Nobuyuki Kondo
Learn more