WOOD YOU LIKE COMPANY
Producing the Visual Identity for a Historic Furniture Company
We revitalized the visual identity for Tokyo based furniture company, Wood You Like Company (WYLC).
We revitalized the visual identity for Tokyo based furniture company, Wood You Like Company (WYLC).
Original Symbol Mark
Instead of a new design or merely updating the VI, we envisioned a design that captures the essence of Japanese house renovation, which preserves beams and incorporates them into the new design. Our design proposal highlights the grid pattern of the iconic “W” symbol, which has gained popularity over the past 40 years since the company's establishment in 1983.
Instead of a new design or merely updating the VI, we envisioned a design that captures the essence of Japanese house renovation, which preserves beams and incorporates them into the new design. Our design proposal highlights the grid pattern of the iconic “W” symbol, which has gained popularity over the past 40 years since the company's establishment in 1983.
Redesigned Symbol Mark
We have optimized the thickness of the lines and the width of the grid in the redesigned symbol mark by carefully adjusting the balance. This ensures clear visibility, whether it is used in print or digital media.
We have optimized the thickness of the lines and the width of the grid in the redesigned symbol mark by carefully adjusting the balance. This ensures clear visibility, whether it is used in print or digital media.
Symbol Mark and Logotype
The new brand identity creates a design that is rooted in the company’s history while embodying a modern fusion of universality and novelty.
The new brand identity creates a design that is rooted in the company’s history while embodying a modern fusion of universality and novelty.
Stationery, Merchandise, Signage, Poster and Website
The corporate color of WYLC furniture has been selected as PANTONE CoolGrey 4U gray, in order to provide a sense of transparency, allowing seamless integration into various lifestyle settings. The symbol mark and logotype have been thoughtfully designed to ensure functional versatility, enabling placement on both the front and back of a variety of designs.
The corporate color of WYLC furniture has been selected as PANTONE CoolGrey 4U gray, in order to provide a sense of transparency, allowing seamless integration into various lifestyle settings. The symbol mark and logotype have been thoughtfully designed to ensure functional versatility, enabling placement on both the front and back of a variety of designs.
Client:
WOOD YOU LIKE COMPANY
KESIKI
Scope of Work:
Visual Identity Concept & Creation
Design Direction
Design Guidelines
Printed Matters
Promotional Items
Team:
Design Direction: &Form
Creative Direction: KESIKI
Art Direction: Arata Maruyama
Design: Arata Maruyama, Chihiro Ishikawa, Hibiki Amano
Website: Multiples
Learn more
WOOD YOU LIKE COMPANY
KESIKI
Scope of Work:
Visual Identity Concept & Creation
Design Direction
Design Guidelines
Printed Matters
Promotional Items
Team:
Design Direction: &Form
Creative Direction: KESIKI
Art Direction: Arata Maruyama
Design: Arata Maruyama, Chihiro Ishikawa, Hibiki Amano
Website: Multiples
Learn more