WOOD YOU LIKE COMPANY
Producing the Visual Identity for a Historic Furniture Company
We revitalized the visual identity for Tokyo based furniture company, Wood You Like Company (WYLC).
We revitalized the visual identity for Tokyo based furniture company, Wood You Like Company (WYLC).
Original Symbol Mark
Instead of a new design or merely updating the VI, we envisioned a design that captures the essence of Japanese house renovation, which preserves beams and incorporates them into the new design. Our design proposal highlights the grid pattern of the iconic “W” symbol, which has gained popularity over the past 40 years since the company's establishment in 1983.
Instead of a new design or merely updating the VI, we envisioned a design that captures the essence of Japanese house renovation, which preserves beams and incorporates them into the new design. Our design proposal highlights the grid pattern of the iconic “W” symbol, which has gained popularity over the past 40 years since the company's establishment in 1983.
Symbol Mark and Logotype
The new brand identity creates a design that is rooted in the company’s history while embodying a modern fusion of universality and novelty.
The new brand identity creates a design that is rooted in the company’s history while embodying a modern fusion of universality and novelty.
Client:
WOOD YOU LIKE COMPANY
KESIKI
Scope of Work:
Visual Identity Concept & Creation
Design Direction
Design Guidelines
Printed Matters
Promotional Items
Team:
Design Direction: &Form
Creative Direction: KESIKI
Art Direction: Arata Maruyama
Design: Arata Maruyama
Website: Multiples
Learn more
WOOD YOU LIKE COMPANY
KESIKI
Scope of Work:
Visual Identity Concept & Creation
Design Direction
Design Guidelines
Printed Matters
Promotional Items
Team:
Design Direction: &Form
Creative Direction: KESIKI
Art Direction: Arata Maruyama
Design: Arata Maruyama
Website: Multiples
Learn more